Fairtrade Blog

  • Fairtrade at 20

    The future of Fairtrade

    6 November 2014 by Michael Gidney, Chief Executive of Fairtrade Foundation

    Back in 1994, the year that the FAIRTRADE Mark launched in the UK, I was working in southern Africa. After years when civil war seemed inevitable, there was a tangible sense that hope and peace would triumph over despair, as the era of Apartheid came to an end. That same spirit of optimism was present too when three far-sighted brands – Green & Blacks, Cafédirect and Clipper tea – offered the first Fairtrade certified products in the UK.

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