Fairtrade Blog

  • India

    Meet Shiv - a Fairtrade cotton farmer

    21 April 2016 by Shiv Narayan Patidar

    Cotton is the world’s oldest commercial crop and one of the most important fibre crops in the global fashion industry. Despite this, cotton farmers wield little power of influence in the long supply chain, facing challenges ranging from poor prices to climate change. Fairtrade cotton was launched in 2005 to improve the livelihoods of impoverished cotton farmers. Meet one of them: Shiv Narayan Patidar.

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