Fairtrade Campaign Awards 2016

The annual Fairtrade Campaign Awards recognise the amazing creativity, effort and impact of grassroots campaign groups who bring Fairtrade Fortnight to life each year in communities across the UK.

Outstanding Achievement: Rainbow Turtle 

The overall prizewinner captivated the judges with a living window display in their fair trade shop, with participants sitting down for breakfast (and standing up for farmers) over the two Saturdays of Fairtrade Fortnight. Rainbow Turtle engaged the Paisley community with a mysterious invitation, asking churches, businesses, schools and local politicians to sign up in pairs for slots. Many took part, including recently elected MP Mhairi Black. The occasion was captured on a podcast and in lots of social and traditional media coverage. This collaborative and imaginative event encouraged consumers to think about their breakfasts and provided opportunities to engage with Fairtrade. 

Outstanding Achievement winners Jim Rutherford, Ross Beattie and Josh Brown

Jim Rutherford - Chair of the Rainbow Turtle Charity, Ross Beattie and Josh Brown

Highly Commended: Aberdeen Fairtrade

An innovative event to reach local businesses bagged the highly commended prize from the judges. The group drew on their relationship with NorthLink Ferries to create a ‘Ferry to a Fairtrade Future’ event on board a vessel in Aberdeen harbour. Local hotels, cafes, food producers, workplaces, trade unions, care homes and councillors were all invited. Watch this short video to find out more.

Aberdeen Fairtrade steering group

Big Fairtrade Breakfast Champion

Winner – Holme Valley Fairtrade 

Inspiring the formation of a Fairtrade All-Party Parliamentary Group (APPG) laid the groundwork for Holme Valley’s collaborative event between MPs, the Fairtrade Foundation and The Co-operative. Holme Valley amplified the message through a mixture of creative campaigning stunts, great Twitter engagement and by involving school pupils to reach and educate a large audience in a fun way.

Runner-up – Fairtrade Mossley 

Fairtrade Mossley continued their fantastic work, creating targeted materials for schools, churches and local businesses. The group inspired many breakfasts across the town, and held tasting sessions and an online competition. Fair Ted was in his usual fine form!

Fair Ted and friends

Best Local Fairtrade Breakfast

Winner – Conwy Fair Trade Coalition 

This group inspired events across the county, working with a wide range of local organisations including farmers’ unions, schools, mental health charity MIND, businesses, churches and the council. A local bakery even created special hot cross buns with Fairtrade ingredients!

Conwy Fairtrade Coalition

Runner-up – Woking Fairtrade Action Network 

Woking worked with flagship employer WWF to celebrate their tenth anniversary as a Fairtrade Borough and reach out to the community. The day was widely promoted on Twitter and the group were joined by a Fairtrade banana farmer, representatives from the local council, their MP and even the WWF panda!

Biggest Fairtrade Breakfast

Winner – Warrington Fairtrade 

Warrington was another group who inspired breakfasts throughout their community. They engaged with thousands of schoolchildren through assemblies and lessons, and held a breakfast in the main shopping centre, supported church events and held a Mad Hatter’s Tea Party press stunt. This culminated in a baking challenge to celebrate Warrington’s tenth anniversary as a Fairtrade Borough and involved the Mayor, Mayoress and local MP. The winning carrot cake incorporated 17 Fairtrade ingredients!

Runner-up – Tunbridge Wells Fairtrade 

The Fairtrade Fortnight challenge was taken up in a variety of ways by Tunbridge Wells, resulting in breakfasts across the community. The group also produced a range of films featuring local chefs using local and Fairtrade produce, attracting new audiences in the catering industry. The main event, held in the town hall, brought together healthcare company AXA PPP, local dignitaries, chefs, coffee merchants and retail managers to celebrate Fairtrade Fortnight.

Most Creative Fairtrade Breakfast

Winner – Haworth Fairtrade 

Haworth tapped into the tourism industry by holding a Fairtrade breakfast on the Keighley and Worth Valley Railway in West Yorkshire. The group, supported by a range of businesses and retailers, promoted their event with a special video and even organised morris dancers and Fairtrade roses to welcome the train to its destination! 

Haworth Fairtrade group

Rita Verity, Liz Barker, Chris Upton, Ryan Walsh, Sarah Howsen, John Sargent, Ann Wiles and Warren Camm manager of Oxenhope Co-op. Photo: John Sargent

Joint runner-up – Fair Trade in Football campaign

A ‘fair trade in football’ tournament was organised to raise awareness of Fairtrade footballs among youth organisations in Stoke. A range of elements made it a fun and engaging campaign, including a smoothie bike stall at Staffordshire University, a Fairtrade breakfast before the tournament and awards for teams. The certificate will be presented on a Stoke City match day at Bet365 stadium.

Stoke award winners

Left to right: Rachel Parkes (Fair Trade Action Stoke On Trent); Glenn Parkes (Fair Trade Action Stoke On Trent); Sharron Hardwick (Founder of Fairtrade In Football Campaign); Ben Gibson (Stoke City Football Club Operations and Kicks Manager).

Joint runner-up – Lenzie 

Lenzie showcased the creativity of their town by producing an exhibition of Fairtrade breakfast-themed artwork by children from local schools. Attendees enjoyed a Fairtrade breakfast and interactive art activities, while an artist drew caricatures of children. The event engaged lots of children and parents, and a crèche gave parents the chance to stay longer. The artwork was then displayed in the town’s shopping centre and council offices – the group estimates that their campaign reached almost 4,000 people!

Lenzie Fairtrade