Thank you to everyone who entered. The winners of the Fairtrade Campaign Awards 2015 were announced at the national supporter conference on Saturday 17 October.
The awards focused on the Fairtrade Fortnight 2015 theme 'Fairtrade Matters', encouraging more people across the UK to choose products that change lives. It was no easy task picking out winners but was very enjoyable, getting a snapshot of all the amazing activities organised that made the fortnight a success nationally. Each winner received a cash prize to be invested in their campaign.
The overall prizewinner was a tour de force of events and media coverage that reached thousands of people. Two groups worked together to organise a huge amount of activities, creating promotional materials and engaging with key decision makers in the community. Congratulations to the Havant and Portsmouth Fairtrade Forums!
This year,the prize went to a church who really appealed to the hearts of the judges, using a figurehead named Marcel to reach all areas of the community and encourage them to learn more about Fairtrade. A slot on BBC’s Thought for the Day was a real coup, particularly considering Marcel is a stuffed monkey! Congratulations to St Michael and All Angels Church from Nottinghamshire.
Stock It Challenge
Wishaw Fairtrade Town had only received Fairtrade status a year earlier, but got children involved visiting cafes, jewellers, workplaces, MP’s office, supermarkets and community groups asking them to stock or use Fairtrade.
Best Outreach and Networking
Winner: Fairtrade Mossley produced some fantastic materials and built relationships with retailers and caterers through a local café crawl. Not to mention their adorable mascot Fair Ted who heads up the campaign, and is a great tool for outreach…
Runner up: Wolverhampton Fairtrade Partnership has been a Fairtrade City for over 11 years, and reached MPs, MEPs, local councillors, places of worship, shops, schools, unis, community groups and more with a broad schedule of really high quality events!
Winner: Burgess Hill Fairtrade Group uses their annual Fairtrade music festival to raise awareness of Fairtrade, combining local and global at multiple events. Their combination of social, broadcast and print media – which included a radio ad played throughout Fortnight -reached over 50,000 people!
Runner up: Holme Valley Fairtrade Group made the best of an inflatable banana theft to launch a humorous and effective social media campaign that reached businesses and the general public.
Most Creative Campaign
Winner: Thanet Fairtrade Initiative designed a bespoke Fairtrade-themed deck of Japanese Karuta cards and held a tournament with local and Japanese children. This longstanding resource can be used by children and adults to learn more about Fairtrade in a fun way, and is the first Fairtrade related card game we’ve heard about!
Runner up: Cheshire West and Chester reached out to children, using displays at all the libraries in the borough to promote Fairtrade with a creative competition for kids on Fairtrade.