First Fairtrade plants launch with Interflora's exclusive Christmas Poinsettias

Fairtrade Poinsettia

Marking the launch of an innovative new category for Fairtrade, Fairtrade plants will be available in the UK for the first time, ahead of Christmas with Interflora’s exclusive Fairtrade Poinsettias launched as 1 December marks the beginning of Advent.

Kate Lewis, Head of Supply Chain Management, says: “We are delighted that Interflora is making the UK’s first Fairtrade plants available ahead of Christmas with these festive Poinsettias, alongside their Fairtrade chocolates and seasonal flower bouquets, offering shoppers a fantastic range of ethical gift options. Choosing Fairtrade gifts this Christmas won’t just make your loved ones feel special, but purchasing ethical, sustainable presents will also deliver real impact for farming communities around the world.”

As with Fairtrade flowers, the Fairtrade Premium which is generated from the sale of each young plant cutting will provide workers on Fairtrade certified plant farms in Ethiopia with a range of benefits. On every Fairtrade plant and flower farm, committees represented by workers decide how to invest the Fairtrade Premium, for example in education or community development projects, and farms must also adhere to the decent working conditions required by the Fairtrade Standards.

This announcement marks the launch of Fairtrade plants 15 years since the first Fairtrade flower farms became certified. Find out more about how Fairtrade benefits flower farm workers via: http://www.fairtrade.org.uk/en/buying-fairtrade/flowers 

View and buy Fairtrade Poinsettias retailing at £25 including delivery or £30 with chocolates and free delivery via Interflora, both of which will be delivered from 13th December in time for the festive season.

About the Fairtrade Foundation

The Fairtrade Foundation is an independent certification body which licenses the use of the FAIRTRADE Mark on products which meet international Fairtrade standards. This independent consumer label appears on products to show that disadvantaged producers are getting a better deal from trade. Today, more than 1.65 million people – farmers and workers – across more than 74 developing countries benefit from the international Fairtrade system.

Over 5,000 products have been licensed to carry the FAIRTRADE Mark in the UK including coffee, tea, herbal teas, chocolate, cocoa, sugar, bananas, grapes, pineapples, mangoes, avocados, apples, pears, plums, grapefruit, lemons, oranges, satsumas, clementines, mandarins, lychees, dried fruit, juices, smoothies, biscuits, cakes & snacks, honey, jams & preserves, chutney, rice, quinoa, herbs & spices, seeds, nuts, wines, ales, rum, confectionery, muesli, cereal bars, ice-cream, flowers, sports balls, sugar body scrub and cotton products including clothing, homeware, cotton wool, olive oil, gold, silver and platinum.

Awareness of the FAIRTRADE Mark continues to be high in 2014, at a level of 78%. Estimated retail sales of Fairtrade products in 2015 exceeded £1.6 billion.

For more information contact:

Susannah Henty, Media and PR Manager

Tel: +44 (0)20 7440 8597 susannah.henty@fairtrade.org.uk