Two companies known for their passion for social justice have fallen bar over spoon for each other into a Chocolate Love A-Fair. Ben & Jerry’s has joined Tony’s Chocolonely’s mission to end modern slavery and child labour in the chocolate industry. It’s a match made in changemaker heaven.
To celebrate their commitment, the ice cream and chocolate makers’ Flavour Gurus got busy making delicious desserts inspired by each other. Introducing, Chocolatey Love A-Fair, a new flavour from Ben & Jerry’s based on Tony’s popular milk caramel sea salt bar; and Tony’s Chocolate Love A-Fair, two new Tony’s barsinspired by Ben & Jerry’s Strawberry Cheesecake and Chocolate Fudge Brownie ice cream flavours. It’s love at first bite.
The cocoa beans from these brand-new chocolatey treats are sourced through Tony’s Open Chain which helps companies take steps to end modern slavery and child labour in the chocolate industry. Ben & Jerry’s will also begin converting its ice cream portfolio to Tony’s Open Chain, prioritising the cocoa in the ice cream base mix. By adopting Tony’s 5 Sourcing Principles, companies take responsibility for ensuring a fully traceable cocoa supply chain and paying a higher price to address poverty, the root cause of social injustice for cocoa farmers.
Ben & Jerry’s already pays farmers a Fairtrade Premium for their cocoa beans through an ongoing partnership with Fairtrade, and boosts this further by paying a Living Income Reference Price. As part of Tony’s Open Chain, Ben & Jerry’s will now also commit to Tony’s 5 Sourcing Principles which means, among other things, also paying a fee to further support the partner co-operatives in Côte d’Ivoire.
As a Mission Ally of Tony’s Open Chain and by beginning their conversion to buying cocoa directly from eight partner co-operatives in Côte d’Ivoire, Ben & Jerry’s will not only get to know which farmers produce the beans that go into their chocolatey ice cream, but also under which social and environmental circumstances. Full traceability and transparency of the cocoa supply chain is crucial to provide social justice for cocoa farmers – and to enable dignified livelihoods.
“We began this journey seven years ago, when we first partnered with Fairtrade co-ops in Côte d’Ivoire, and this is the exciting next step in our cocoa journey as we amplify our commitment to farmers, equity, and ethical sourcing,” said Cheryl Pinto, Ben & Jerry’s Global Head of Values-led Sourcing. “Tony’s Open Chain enables us to combine traceability with sourcing principles that naturally align to Ben & Jerry’s mission and supports cocoa farmers to meet high standards on social and environmental practices while strengthening their co-operative.”
“Embracing the 5 Sourcing Principles of Tony’s Open Chain means unlocking the key elements to driving strong trading relationships and thriving cocoa communities,” Cheryl said. “We are serious about chocolatey ice cream, and we are eager to join forces with Tony’s Open Chain as a Mission Ally, on a delicious journey towards a more ethical future for cocoa production that all chocolate lovers deserve!”
Joke Aerts, Inspire to Actress (Tony’s Open Chain Lead) for Tony’s Chocolonely, said, “We are thrilled that Ben & Jerry’s joins us as a Mission Ally in Tony’s Open Chain. Not only will this partnership see large volumes of cocoa beans sourced via Tony’s Open Chain but collaborating with one of the world’s most-loved social justice companies truly puts our initiative on the map internationally and proves that our way of working is a solution for all players in the cocoa industry. I am confident that, together, we can make big strides towards eradicating modern slavery and child labour, stopping deforestation, and improving the livelihoods of West African cocoa farmers.”
Flavours fans can dig into:
- Ben & Jerry’s Chocolatey Love A-Fair ice cream featuring chocolate ice cream packed with salted cara-melt-in-your-mouth swirls, and plenty of chocolatey and caramel chunks – chilling in a freezer near you from early September. It takes its inspiration from Tony’s popular milk caramel sea salt bar. Like all Ben & Jerry’s tasty tubs, it’s Fairtrade certified. And it’s available in a non-dairy variety too!
- Tony’s Chocolate Love A-Fair, two sweet new Tony’s bars – dark milk chocolate brownie and white chocolate strawberry cheesecake – inspired by two classic Ben & Jerry’s ice cream flavours. Hitting shelves near you early 2023.
Notes to Editors
For more information, please contact: The Romans at benjerry@wearetheromans.com
High-res imagery can be downloaded HERE.
Tony’s 5 Sourcing Principles:
- Transitioning to fully traceable cocoa beans.
- Paying an additional premium for their cocoa beans, enabling farmers to earn a living income.
- Promoting strong co-operatives to professionalise and make the work of cocoa farming safe and sustainable. Collectively, this means farmers stand strong and are empowered to change structural inequity in the value chain.
- Engaging in long-term commitments giving the farmers income security and the opportunity to invest in their businesses.
- Coaching farmers to improve their cocoa productivity and quality and improve their agricultural knowledge on relevant crops.
Ben & Jerry’s
Ben & Jerry’s has been making great ice cream since the company was founded by school friends Ben Cohen and Jerry Greenfield, back in 1978. Their aim is (and always has been!) to make the best possible ice cream, in the nicest possible way. We use Fairtrade certified ingredients in our dairy and non-dairy ranges, including sugar, cocoa, vanilla, bananas, coffee, almonds and coconut. To learn more about how we do business, visit https://www.benjerry.co.uk
Tony’s Chocolonely
Tony’s Chocolonely is an impact company that makes chocolate. Putting social impact before profit — Tony’s Chocolonely’s vision is to make chocolate 100% slave free. Not just their own chocolate, but all chocolate worldwide.
The company was founded in 2005 by 3 journalists from the Dutch TV show ‘Keuringsdienst van Waarde’ after they discovered that the world’s largest chocolate manufacturers were buying cocoa from plantations that used child labour and modern slavery.
Since then, Tony’s Chocolonely has dedicated its efforts to raising awareness of and eliminating inequality in the chocolate industry. Tony’s Chocolonely leads by example, building direct, long-term relationships with cocoa farmers in Ghana and Côte d’Ivoire, paying them a higher price and working together to solve the underlying causes of modern slavery and child labour.
Tony’s Chocolonely wants to inspire the industry as a whole to make 100% slave free the norm in chocolate. They believe that being a better business should be the norm, not the exception. The brand has grown to become one of the market leaders in the Netherlands and its bars are now available almost worldwide, with teams in the Netherlands, USA, UK, Germany, Austria, Belgium and Sweden.
Tony’s Chocolonely is a B-Corp and Fairtrade-certified.