The new ‘Cadbury Farmer Resilience Fund’ designed to protect cocoa farmer livelihoods during the COVID-19 pandemic is providing grants that will empower thousands of women farmers to start small businesses and earn a decent living.
Emerging from an existing partnership between Mondelēz International and Fairtrade under the Climate Change and Organisation Strengthening Programme, the Fund was established as part of the Vulnerable Supply Chains Facility (VSCF), a rapid COVID-19 response facility set up by the UK Foreign, Commonwealth and Development Office (FCDO), and managed by Mott MacDonald Ltd.
As part of this fund, nine grants totaling £257k have been awarded to nine cocoa unions within Mondelēz International’s Cocoa Life programme in Ghana, representing 22,500 farmers. As part of this work, the grant facility aims to support a total of 15,600 women to set up a range of climate smart small enterprises, helping build the resilience of farming communities during an unprecedented year.
Compared to their male counterparts, women cocoa farmers face multiple barriers that limit their ability to earn enough to afford a decent standard of living. Challenges include lack of access to capital and land; limited access to credit and financial services and inadequate technical skills and knowledge when it comes to cocoa production. As a result, these women are often unable to bring in more income to support the family or set up their own businesses. This matters, because family food security and nutrition, education, health and child protection are closely linked to women’s wellbeing and empowerment in cocoa-growing communities.
Yaa Peprah Amekudzi, Head of Cocoa Life in Ghana said: “Not earning enough income presents a missed opportunity for women and their families in cocoa growing communities to really thrive. This grant facility was specially designed to boost options for women and girls to earn a bit extra on top of their income from cocoa production.”
The grant application process was carefully designed to take into consideration the needs of female union members in particular, ensuring more women were supported to apply and implement their plans. Deliberately non-competitive, the facility’s design takes the full grant value and divides it between the nine cocoa unions, with the grant value weighted according to number of members and with a 25% uplift for women. The rationale for using a fixed % uplift for women was that the unions would know the full value of the grant in advance and could tailor their proposals accordingly.
Dr Louisa Cox, Director of Impact at the Fairtrade Foundation said: “The deliberate focus on gender, and the amount each union was allowed to apply for prompted very lively discussion amongst union leaders. They gave a lot of attention to women’s lived experiences and what might benefit them – allowing women’s voices to surface and shape the projects put forward for funding. They chose crop-related activities that were most relevant to women. They also sought funding for getting women’s enterprises up and running – the types of businesses that women would want to own and lead in the future, from beekeeping to soap making.”
As a result of this investment, an estimated 2,500 women will now benefit from employment opportunities, 1,350 from training on soap and bread making, and 5,000 will participate in planting alternative food crops – such as maize, cassava and vegetables – to sell at the local market. Several activities overlap, with multiple women participating in different activities. Grants for value-addition businesses such as cassava processing, fish farming, beekeeping and poultry projects were also approved, as well as opportunities to support young people to work as production labourers or in sales and marketing.
The Climate Change and Organisational Strengthening Programme is implemented by Fairtrade as part of Mondelēz International’s Cocoa Life Programme.
This programme builds on years of work that Fairtrade certification, Mondelēz International through Cocoa Life and formerly Cadbury have carried out with generations of cocoa farmers, working alongside the Government of Ghana. The programme continues to put value in collaboration and joint working on sustainability issues, ensuring that farmer voice is at the centre of all design activities.
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For further information, interviews or images, please contact Martine Parry: martine.parry@fairtrade.org.uk
Notes to Editors
Cocoa Life is Mondelēz International’s cocoa sustainability programme. Launched in 2012, Cocoa Life is investing $400 million USD over 10 years to empower at least 200,000 cocoa farmers and reach one million community members. This programme builds on the Cadbury Cocoa Partnership, which was founded in Ghana in 2008. By the end of 2020, Cocoa Life worked with more than 188,000 farmers in over 2,000 communities.
Since 2016, Fairtrade and Mondelēz International through Cocoa Life have been collaborating on a partnership to address the challenges faced by cocoa farmers in Ghana. Our shared objective is to achieve resilient livelihoods and economic growth for cocoa farming communities.
As part of this partnership, the Climate Change and Organisational Strengthening Programme (CCOSP) has been set up to support cocoa farmers to become more resilient to a changing climate.
In August 2020, CCOSP was awarded additional funding to set up the Cadbury Farmer Resilience Fund under the Vulnerable Supply Chains Facility (VSCF), a rapid COVID-19 response facility set up by the UK Foreign, Commonwealth and Development Office (FCDO), and managed by Mott MacDonald Ltd.
The ‘Cadbury Farmer Resilience Fund’ is a joint Fairtrade Mondelēz initiative with funding from FCDO and Mondelēz International. It is designed to protect cocoa farmer livelihoods during the COVID-19 pandemic. Currrently two projects are implemented by Fairtrade Foundation.
It is important to recognise that this programme builds on years of work that Fairtrade certification, Mondelēz International through Cocoa Life and formally Cadbury have carried out with generations of cocoa farmers, working alongside the Government of Ghana. The programme continues to put value in collaboration and joint working on sustainability issues, ensuring that farmer voice is at the centre of all design activities. For more information, see the latest Partnership Statement.