Peek behind the doors of Fairtrade’s Virtual Ethical Advent Calendar, here…
If you’re looking for a unique and ethical way to count down to Christmas, look no further! With a Fairphone 4, a year’s supply of flowers, beautiful gold jewellery, tasty hampers, delicious wine, and more up for grabs this year, Fairtrade’s Virtual Ethical Advent calendar has something for everyone.
This Advent, the Fairtrade Foundation has 24 very special doors for members of the public to open in the run up to Christmas. From 1st – 24th December there will be a new prize on offer each day in the online Fairtrade Virtual Advent Calendar.
Shoppers and their loved ones could be in with a chance of winning prizes such as the brand new Fairphone 4, exquisite gold earrings by Harriet Kelsall Bespoke Jewellery and a £100 voucher to spend with White Stuff. Other prizes on offer in the festive calendar include a year’s supply of Divine Chocolate, a tea bundle and the gift of five endangered trees planted in the prize-winner’s honour in Sri Lanka.
The calendar is designed to highlight the situation facing farmers and workers around the world, who toil to produce many of the things Brits love to eat, drink and wear. As Christmas is a time for giving, it makes it the perfect time for people to think more deeply about their products and where they come from, says Fairtrade Foundation
Consumers are more conscious of their purchasing decisions than ever before– in fact, over half (57%) of consumers globally have pledged to shop at stores or visit a cafe with a strong Fairtrade commitment*. And with Fairtrade’s Virtual Ethical Advent Calendar, shoppers can relax in the knowledge that every prize has farmers and workers at its heart.
Every day of Advent, the calendar reveals inspiring examples and stories of how Fairtrade works with partner farmers. Explaining the importance of choosing Fairtrade, Besa Kabeto, 25, a worker at Herburg roses and graduate of the Women’s School of Leadership (WSOL), which is part-financed by the Gender Empowerment Programme and supports women to complete business plans and diversify their incomes, said: ‘I learnt a lot about gender equality and project management. I have also acquired skills around saving money from the training module. The training gave me inspiration to aspire for better income and life.’
Kabeto’s story reflects that of many of the 1.9 million farmers and workers who are seeing a positive impact thanks to Fairtrade. For a chance to win one of the many beautiful, delicious, and luxurious prizes on offer this year, entrants must simply answer the daily question to be entered into the prize draw. Fairtrade’s Advent Calendar is the perfect introduction to what Fairtrade has to offer.
Brands taking part: Aldi, Arena, Cafédirect, Clipper, Cognato, Co-op, Diana Porter, Divine Chocolate, Fairphone, Forest of Hope, Greenypeeps, Greggs, Harriet Kelsall Bespoke Jewellery, Liberation, Little Green Radicals, Odylique, People Tree, Tate & Lyle ®,Tony’s Chocolonely, Traidcraft, Tropical Wholefoods, White Stuff, and Zaytoun
For more information on the prizes up for grabs, please contact: mollie.letherensmith@fairtrade.org.uk
-ENDS-
Check out the Fairtrade Foundation’s social media pages for updates. Find us on Instagram @fairtradeuk and on Twitter @FairtradeUK.
NOTES FOR EDITORS
About Fairtrade
Fairtrade changes the way trade works through better prices, decent working conditions, and a fairer deal for farmers and workers in low-income countries.
Fairtrade International is an independent non-profit organization representing 1.9 million small-scale farmers and workers worldwide. It owns the FAIRTRADE Mark, a registered trademark of Fairtrade that appears on more than 37,000 products. Beyond certification, Fairtrade International and its member organizations empower producers, partner with businesses, engage consumers, and advocate for a fair and sustainable future.
Fairtrade is committed to fighting the climate crisis. Fairtrade Standards encourage producers to protect the environment by improving soil, planting trees, conserving water and avoiding pesticides, while Fairtrade’s programmes include climate academies for farmers to share best practice. At the same time, Fairtrade makes training available to producers so that they can use the latest agricultural methods, such as intercropping and shade-grown coffee to adapt to conditions.
The FAIRTRADE Mark on a product means that the Fairtrade ingredients in that product have been independently verified by FLOCERT, an independent certifier accredited by the International Organization for Standardization (ISO). FLOCERT can and do suspend or, in some cases, even decertify Fairtrade producer organisations if their audit shows that Fairtrade Standards are not being complied with.
*The 2021 Fairtrade-GlobeScan consumer research was conducted in February and March 2021 in 15 countries with a sample of 15,418 respondents. The countries are Australia, Belgium, Canada, Finland, France, Germany, Ireland, Netherlands, New Zealand, Poland, Spain/Iberia, Sweden, Switzerland, UK and USA.
Find out more at http://www.fairtrade.net.